Katrijn Gielens: search on Z-Library

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1

Branding in the era of digital (dis)intermediation

Gielens, Katrijn, Steenkamp, Jan-Benedict E.M.

Journal:

International Journal of Research in Marketing

Year:

2019

Language:

english

File:

PDF, 702 KB

english, 2019

2

The Market Valuation of Internet Channel Additions

Geyskens, Inge, Gielens, Katrijn, Dekimpe, Marnik G.

Journal:

Journal of Marketing

Year:

2002

Language:

english

File:

PDF, 180 KB

english, 2002

3

Suppliers Caught in Supermarket Price Wars: Victims or Victors? Insights from a Dutch Price War

Sotgiu, Francesca, Gielens, Katrijn

Journal:

Journal of Marketing Research

Year:

2015

Language:

english

File:

PDF, 697 KB

english, 2015

4

United We Stand: The Impact of Buying Groups on Retailer Productivity

Geyskens, Inge, Gielens, Katrijn, Wuyts, Stefan

Journal:

Journal of Marketing

Year:

2015

Language:

english

File:

PDF, 345 KB

english, 2015

5

Proliferating Private-Label Portfolios: How Introducing Economy and Premium Private Labels Influences Brand Choice

Geyskens, Inge, Gielens, Katrijn, Gijsbrechts, Els

Journal:

Journal of Marketing Research

Year:

2010

Language:

english

File:

PDF, 304 KB

english, 2010

6

The Market Valuation of Internet Channel Additions

Inge Geyskens, Katrijn Gielens and Marnik G. Dekimpe

Journal:

Journal of Marketing

Year:

2002

Language:

english

File:

PDF, 3.68 MB

english, 2002

7

New Products: The Antidote to Private Label Growth?

Gielens, Katrijn

Journal:

Journal of Marketing Research

Year:

2012

Language:

english

File:

PDF, 246 KB

english, 2012

8

The Entry Strategy of Retail Firms into Transition Economies

Katrijn Gielens and Marnik G. Dekimpe

Journal:

Journal of Marketing

Year:

2007

Language:

english

File:

PDF, 2.73 MB

english, 2007

9

Dancing with a Giant: The Effect of Wal-Mart's Entry into the United Kingdom on the Performance of European Retailers

Gielens, Katrijn, Van de Gucht, Linda M, Steenkamp, Jan-Benedict E.M, Dekimpe, Marnik G

Journal:

Journal of Marketing Research

Year:

2008

Language:

english

File:

PDF, 122 KB

english, 2008

10

Drivers of consumer acceptance of new packaged goods: An investigation across products and countries

Katrijn Gielens, Jan-Benedict E.M. Steenkamp

Journal:

International Journal of Research in Marketing

Year:

2007

Language:

english

File:

PDF, 261 KB

english, 2007

11

Strategic Assortment Decisions in Information-Intensive and Turbulent Environments

Marnik G. Dekimpe, Katrijn Gielens, Jagmohan Raju, Jacquelyn S. Thomas

Journal:

Journal of Retailing

Year:

2011

Language:

english

File:

PDF, 305 KB

english, 2011

12

How cannibalistic is the Internet channel? A study of the newspaper industry in the United Kingdom and The Netherlands

Barbara Deleersnyder, Inge Geyskens, Katrijn Gielens, Marnik G Dekimpe

Journal:

International Journal of Research in Marketing

Year:

2002

Language:

english

File:

PDF, 158 KB

english, 2002

13

Intra- and Interformat Competition Among Discounters and Supermarkets

Cleeren, Kathleen, Verboven, Frank, Dekimpe, Marnik G., Gielens, Katrijn

Journal:

Marketing Science

Year:

2010

Language:

english

File:

PDF, 271 KB

english, 2010

14

Consumer and Market Drivers of the Trial Probability of New Consumer Packaged Goods

Steenkamp, Jan‐Benedict E. M., Gielens, Katrijn

Journal:

Journal of Consumer Research

Year:

2003

Language:

english

File:

PDF, 213 KB

english, 2003

15

Handbook of Research on Retailing || Retailer promotions

Gielens, Katrijn, Gijsbrechts, Els

Year:

2018

File:

PDF, 328 KB

2018

16

The Entry Strategy of Retail Firms into Transition Economies

Gielens, Katrijn, Dekimpe, Marnik G

Journal:

Journal of Marketing

Year:

2007

Language:

english

File:

PDF, 282 KB

english, 2007

17

Using technology to bring online convenience to offline shopping

Dekimpe, Marnik G., Geyskens, Inge, Gielens, Katrijn

Journal:

Marketing Letters

Year:

2019

Language:

english

File:

PDF, 190 KB

english, 2019

18

The New Regulator in Town: The Effect of Walmart's Sustainability Mandate on Supplier Shareholder Value

Gielens, Katrijn, Geyskens, Inge, Deleersnyder, Barbara, Nohe, Max

Journal:

Journal of Marketing

Year:

2017

Language:

english

File:

PDF, 1.08 MB

english, 2017

19

Navigating the Last Mile: The Demand Effects of Click-and-Collect Order Fulfillment

Gielens, Katrijn, Gijsbrechts, Els, Geyskens, Inge

Journal:

Journal of Marketing

Year:

2020

File:

PDF, 546 KB

2020

20

Determinants of Store Brand Share

Sethuraman, Raj, Gielens, Katrijn

Journal:

Journal of Retailing

Year:

2014

Language:

english

File:

PDF, 653 KB

english, 2014

21

Consumer and Market Drivers of the Trial Probability of New Consumer Packaged Goods

Steenkamp, Jan-Benedict E.B.M., Gielens, Katrijn

Journal:

SSRN Electronic Journal

Year:

2003

Language:

english

File:

PDF, 214 KB

english, 2003

22

Gains and losses of exclusivity in grocery retailing

Gielens, Katrijn, Gijsbrechts, Els, Dekimpe, Marnik G.

Journal:

International Journal of Research in Marketing

Year:

2014

Language:

english

File:

PDF, 638 KB

english, 2014

23

Editorial Board

Gielens, Katrijn, Gijsbrechts, Els, Dekimpe, Marnik G.

Journal:

Nutrition Research

Year:

1985

Language:

english

File:

PDF, 89 KB

english, 1985

24

Handbook of Research on Retailing || Retailing and consumer demand for convenience

Gielens, Katrijn, Gijsbrechts, Els

Year:

2018

File:

PDF, 396 KB

2018

25

Using technology to bring online convenience to offline shopping

Dekimpe, Marnik G., Geyskens, Inge, Gielens, Katrijn

Journal:

Marketing Letters

Year:

2019

File:

PDF, 190 KB

2019

26

Do international entry decisions of retail chains matter in the long run?

Katrijn Gielens, Marnik G Dekimpe

Journal:

International Journal of Research in Marketing

Year:

2001

Language:

english

File:

PDF, 220 KB

english, 2001

27

Comment le marché évalue-t-il l'ajout d'un canal de distribution sur Internet ?

Inge Geyskens, Katrijn Gielens and Marnik G. Dekimpe

Journal:

Recherche et Applications en Marketing

Year:

2003

File:

PDF, 3.11 MB

2003

28

Overcoming Institutional and Infrastructure Weaknesses in China via Online 3P Marketplaces

Bei, Zhiling, Gielens, Katrijn

Journal:

Journal of International Marketing

Year:

2020

File:

PDF, 483 KB

2020

29

Handbook of Research on Retailing || Introduction to the Handbook of Research on Retailing

Gielens, Katrijn, Gijsbrechts, Els

Year:

2018

File:

PDF, 178 KB

2018

30

Handbook of Research on Retailing || Retail store format decisions

Gielens, Katrijn, Gijsbrechts, Els

Year:

2018

File:

PDF, 175 KB

2018

31

Handbook of Research on Retailing || Acknowledgments

Gielens, Katrijn, Gijsbrechts, Els

Year:

2018

File:

PDF, 77 KB

2018

32

Handbook of Research on Retailing || Retail productivity

Gielens, Katrijn, Gijsbrechts, Els

Year:

2018

File:

PDF, 257 KB

2018

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